ATYPICAL supported Yummy Colours in the re-imagining of Divya’s, a plant-based restaurant in New York who also sell a range of products in stores. Divya’s reinvents modern classics from around the world through an Ayurvedic lens. The brand system and packaging design reflects the three ‘doshas’ of Aryuvedic cooking through balanced bowls, which evolve and shift to reflect the properties of different dishes and types of product.